Event Production and Value: How to Get the Most Out of Your Conference Dollar in 2024

Posted on: March 19, 2024

Event production and value tie together more now than ever.

Audio visual and event production companies experienced a wild ride over the last four years. It revolved — and evolved — around changing client needs.

AV pros bravely faced cancelled or postponed face-to-face meetings. They then served their clients’ demands by pivoting to virtual gatherings. They adapted yet again to produce hybridized events.

Even in the face of daunting business challenges, audio visual professionals delivered value.

Now, four years after the start of Covid, event production companies and their clients face new tests in the form of limited venue availability, higher hotel costs, labor shortages, and generally more expensive everything.

This is where value can reach an even higher level. Event production pros are more than mere vendors. They understand partnership and collaborate with clients to save on and reduce event production costs where possible, no matter the economic environment.

If you’re and event planner and new to working with professional-grade audio visual companies or contemplating a change, getting answers to remedial questions, or satisfying solutions to previous points of pain, will help you make more informed decisions.

First, for general inquiries to event production companies, go broad with questions like these:

Then, get into specifics:

Once those questions are satisfactorily answered, start drilling down to more granular requirements and potential cost saving questions.

Out of these discussions, the event production company will also detail other items, such as experience working with the venue; setup; teardown; and logistics on the day(s) of the event.

There’s no avoiding the economic realities of planning and executing live and hybrid events in 2024. The right questions, an open dialogue and realistic expectations will help you secure the best possible value for your event production investment.